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During the pandemic, more customers are utilizing the direct-to-consumer retail experience.
Brands that personalize their DTC offerings are more likely to retain new customers in the long run.
Find your niche, make returns easy, and embody socially conscious values that speak to your customers identity.
As the collapse of the traditional retail model progresses, consumers by and large now defer to shopping online for everything from daily essentials to luxury purchases, paving the way for direct-to-consumer (DTC) brands to take the place of traditional retail stores.
I ve purchased everything from toothpaste to cars online. In this heightened e-commerce landscape, consumers expectations that products and experiences be crafted to meet their exact needs have escalated.
In response, Loft said ongoing business challenges had impacted the brand s plus-size collection. We sincerely apologize for any disappointment, Loft tweeted.
The brand said that future clothing would range from size 00 to size 18, or from XXS to XXL. Loft introduced its plus-size collection, which ranged from sizes 16 to 26, in 2018.
Several Twitter users expressed their disappointment with the company s decision, and highlighted the fact that a majority of the US market wears plus-size clothing.
Twitter user Jessica Hill wrote: A majority of my wardrobe is Loft plus size, and I recommended many women (plus AND standard size) to your brand as a result of your inclusivity. What a disappointment. You should rethink this while there s still a brand to save.
U.S. retail investors are buying the American depositary receipts of German automaker Volkswagen AG, some market participants said, accelerating a rally spurred by well-received VW announcements on its efforts to overtake Tesla Inc in the electric vehicles market.